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Apple is going high-end with new ‘Ultra’ products next

Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end “ultra” lineup. According to Bloomberg’s Mark Gruman, the next batch of releases may not bear the “ultra” name, like its Watch, but will all command price premiums over their mainline counterparts. There’s the

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Time’s running out to get a free gift card when you preorder a new MacBook

This has been a week to remember here at The Verge. MWC 2026 in Barcelona lead straight into Apple’s week of product announcements. There was truly something for everyone, whether you’ve been wanting a company to make a phone that can start fires, or had your fingers crossed for a brand-new MacBook model that costs

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Sony appears to be testing dynamic pricing on PlayStation games

A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users. What’s more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING. Dynamic pricing is nothing new and is used across a

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